Plan B Media Public Company Limited (PLANB.BK)
Plan B Media Public Company Limited operates in the Advertising Agencies industry of the Communication Services sector, headquartered in Bangkok, BM, TH. The stock last traded at $5.75, up 3.60% on the session, giving a market capitalisation of $26.45B. Its beta of 0.39 implies it has historically moved less than the broad market.
Plan B Media Public Company Limited, a Bangkok-based firm established in 2005, is a leading provider of diverse advertising media and engagement marketing solutions across Thailand. Its primary operations are segmented into Advertising Media and Engagement Marketing. Within the Advertising Media segment, the company specializes in comprehensive out-of-home (OOH) advertising, encompassing static and digital displays in mass transit networks, airports, retail spaces, and shopping malls, as well as classic advertising formats and online media services. Additional offerings include digital advertising agency functions, rental of advertising space and airtime, and mobile software application development. The Engagement Marketing segment extends to artist management and development, advertising design and production, administration of benefit contracts, and billboard rental services. Further diversifying its portfolio, Plan B Media organizes esports events, such as the Thai E-League Pro, and delivers sports marketing expertise. Its extensive client base includes small and medium-sized businesses, private sector companies, and various government agencies or state enterprises.
Plan B Media Public Company Limited is most often compared with the following Communication Services names: